Carol Summerfield, Senior Brand & Communications Strategist
In her primary role, Carol provides strategic planning for clients, helping them identify opportunities to expand reach and strengthen audience connection in order to more effectively communicate, motivate and inspire target audiences.
Through her strategic work, she brings a business-centered focus for marketing as it intersects and supports sales, operations and ultimately adds to the bottom line.
Carol is a published author and speaker who has provided strategic planning for museum, education, and cause-focused clients, helping them identify opportunities to expand their audience reach, improve their communication to disparate communities, and incorporate new technology cost-effectively to enhance the client’s narrative.
As a thought leader, Carol hosts “Beyond Brick and Mortar,” a salon series which bring together the leading voices in American museums to discuss and share ideas around the concept of advancing the way museums support their mission and reach a wider audience. She also manages the Museum Revolution blog, where she writes about the rapidly changing landscape of the museum world.
Carol is a graduate of Northwestern University with a B.A. in Creative Writing.