A good egg specializes in pasteurizing eggs in the shell using only water, ensuring they’re free from harmful bacteria like salmonella and safe to eat, even raw. 

We partnered with this new retail egg brand to develop a strong market presence while addressing key challenges, including educating consumers on pasteurized eggs, working within a limited start-up budget, and discussing salmonella risks without negatively impacting the broader egg industry.

We collaborated on brand and business strategy, implementing a targeted website and digital marketing strategy to drive awareness and engagement. We created core brand components and packaging design across multiple products, and established clear brand standards. Additionally, we supported retail efforts with print materials like POS displays, and developed a versatile trade show presence for both commercial and retail audiences.