Adversity Begets Ingenuity
In the final blog post of 2020, we’d like to highlight some noteworthy developments in business and marketing that emerged during a tumultuous year the included a US election cycle like no other and the first global pandemic of this generation.  Business presses on and so do we.

AI isn’t just for DARPA. It’s becoming more accessible for small and mid-size companies, as well.

Apple’s privacy settings now allow users to select when apps track their whereabouts. Facebook isn’t so thrilled.

Clayton Ruebensaal, CMO of American Express, explains how they got creative and revamped their B2B marketing to serve the needs of their customers.

Chris Drago, Head of Global Media and Advertising at MailChimp, shares a creating and celebratory annual report spreading good news after an unprecedented year of challenges.

Happy New Year!

Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.