WORK : BRADFORD HEALTH

DIGITAL STRATEGY & DESIGN DRIVES REINVENTION OF WEBSITE THAT TURBOCHARGES PATIENT ACQUISITION



BRAND REFINEMENT, WEBSITE DESIGN & DEVELOPMENT
BASICS
CLIENT
BRADFORD HEALTH
PROJECT TITLE
BRADFORDHEALTH.COM
INDUSTRY VERTICAL
LIFE & WELLNESS
ABOUT
Bradford Health Services is a leading provider of drug and alcohol rehabilitation services in the South East region of the U.S. With an emphasis on Specialty Programs for C-Level Executives, Attorneys, Physicians & Nurses, Police, Military & First Responders, the organization needed an updated digital presence that would enhance and better articulate their position in the market and serve as the primary educational and lead generation tool for the organization. Launched in July of 2019, the site has proven to meet and exceed the expectations of the organization, serving as a foundational centerpiece of patient outreach, education and conversion.
DELIVERABLES
- Digital Marketing Strategy
- Website Performance Audit & Assessment
- Primary & Secondary Research
- UI/UX Design
- Usability Testing
- Web & Application Development
- Platform: WordPress
- Strategy & Planning
- Logo Design & Identity Creation/Refinement
- Original Content Creation (Copywriting, Video, Animation, Rich Media, Photography, Illustration, Infographics) Packaging
- E-mail Marketing Automation