WORK : BRADFORD HEALTH

bradford health website development

DIGITAL STRATEGY & DESIGN DRIVES REINVENTION OF WEBSITE THAT TURBOCHARGES PATIENT ACQUISITION

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BRAND REFINEMENT, WEBSITE DESIGN & DEVELOPMENT

BASICS

CLIENT

BRADFORD HEALTH

PROJECT TITLE

BRADFORDHEALTH.COM

INDUSTRY VERTICAL

LIFE & WELLNESS

ABOUT

Bradford Health Services is a leading provider of drug and alcohol rehabilitation services in the South East region of the U.S. With an emphasis on Specialty Programs for C-Level Executives, Attorneys, Physicians & Nurses, Police, Military & First Responders, the organization needed an updated digital presence that would enhance and better articulate their position in the market and serve as the primary educational and lead generation tool for the organization. Launched in July of 2019, the site has proven to meet and exceed the expectations of the organization, serving as a foundational centerpiece of patient outreach, education and conversion.

DELIVERABLES

  • Digital Marketing Strategy
  • Website Performance Audit & Assessment
  • Primary & Secondary Research
  • UI/UX Design
  • Usability Testing
  • Web & Application Development
  • Platform: WordPress
  • Strategy & Planning
  • Logo Design & Identity Creation/Refinement
  • Original Content Creation (Copywriting, Video, Animation, Rich Media, Photography, Illustration, Infographics) Packaging
  • E-mail Marketing Automation

Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.