WORK : TRIBAL KNOWLEDGE FOR KFC FRANCHISE OWNERS

kfc-digital-marketing-feature

REGIONAL FRANCHISEES LEVERAGE DISPLAY ADVERTISING & EMAIL MARKETING TO ACCELERATE SALES

kfc email blasts

EMAIL CAMPAIGNS

KFC Digi Advertisement 1
KFC Dig Ad 2

DISPLAY BANNER ADS

BASICS

CLIENT

KFC CHICAGOLAND

PROJECT TITLE

DIGITAL MARKETING CAMPAIGNS: SEM AND EMAIL

INDUSTRY VERTICAL

FOOD & BEVERAGE

ABOUT

Method Engine was tasked to deliver more registered users to the GoKFC.com Website through SEM and email blast campaigns.
 
The goal was to increase the number of users who digitally download the available monthly catering coupons. 
 
This provided KFC a rich set of data from which to understand KFC customer behavior and product interests. 
 
Traffic driven by SEM and email to the GoKFC site consistently increased registered users and increased in-store traffic significantly for Chicago KFC franchisees. 
 
DELIVERABLES
  • Ongoing Digital Strategy
  • Increase Registered Users to GoKFC.com
  • Increase Digital Downloads of KFC Catering Coupons
  • Bi-Weekly Email blasts (opted-in and purchased lists)
  • Seasonal Search Engine Marketing (SEM) Campaigns 
  • Plan Ad Buys through Digital Networks
  • Budget Creation and Execution
  • Ad Flight Scheduling
  • Copywriting / Search Ad Creation
  • Ad Placement (search and display)
  • Keyword Research
  • Ongoing Campaign Optimization
  • Analytical Reporting/Analysis (for SEM and email campaigns)

Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.