WORK : TRIBAL KNOWLEDGE FOR KFC FRANCHISE OWNERS
REGIONAL FRANCHISEES LEVERAGE DISPLAY ADVERTISING & EMAIL MARKETING TO ACCELERATE SALES
EMAIL CAMPAIGNS
DISPLAY BANNER ADS
BASICS
CLIENT
KFC CHICAGOLAND
PROJECT TITLE
DIGITAL MARKETING CAMPAIGNS: SEM AND EMAIL
INDUSTRY VERTICAL
FOOD & BEVERAGE
ABOUT
Method Engine was tasked to deliver more customers to the Chicagoland area stores through SEM and email blast campaigns.
These campaigns provided KFC a rich set of data from which to understand KFC customer behavior and product interests.
Traffic driven by SEM and email consistently increased registered users and in-store traffic significantly for Chicago KFC franchisees.
DELIVERABLES
- Ongoing Digital Strategy
- Increase Registered Users
- Increase Digital Downloads of KFC Catering Coupons
- Bi-Weekly Email blasts (opted-in and purchased lists)
- Seasonal Search Engine Marketing (SEM) Campaigns
- Plan Ad Buys through Digital Networks
- Budget Creation and Execution
- Ad Flight Scheduling
- Copywriting / Search Ad Creation
- Ad Placement (search and display)
- Keyword Research
- Ongoing Campaign Optimization
- Analytical Reporting/Analysis (for SEM and email campaigns)