WORK : FEARLESS EGGS

Fearless Eggs logo

Brand Ideation & Logotype

LAUNCH OF NEW RETAIL BRAND BRINGING PASTEURIZED SHELL EGGS TO MARKET

fearless eggs nasdaq awards pr

PR & Awards/Recognition

fearless eggs home page

Digital Strategy & Development

pasteurized eggs even raw

Brand Strategy & Positioning

fearless eggs color palette

Brand Identity & Standards

fearless eggs phones
A Good Egg Case Study How it Works

Infographics and Content

fearless eggs packaging

Package Design & Product Launches

fearless egg mailers

Print Promotions

Audience Segmentation

BASICS

CLIENT

FEARLESS EGGS

PROJECT TITLE

COMPREHENSIVE RETAIL BRAND LAUNCH & MARKETING SUPPORT

INDUSTRY VERTICAL

CONSUMER GOODS: FOOD

ABOUT

Fearless Eggs specializes in pasteurizing eggs in the shell using only water, ensuring they’re free from harmful bacteria like salmonella and safe to eat, even raw. 
 
We partnered with this new, innovative retail egg brand to develop a strong market presence while addressing key challenges, including educating consumers about pasteurized eggs, working within a limited start-up budget, and discussing salmonella risks without negatively impacting the broader egg industry.

From brand development and digital strategy to trade shows, retail marketing and consumer education, we continue to help Fearless Eggs position and market experiences fusing technology and creativity to stand out in a traditionally conventional category.

SERVICES UTILIZED

  • Business & Brand Strategy
  • Digital Marketing Strategy & Planning
  • Brand Identity Development
  • Brand Standards Guide
  • Digital Strategy & Development
  • Search Engine Optimization (SEO)
  • Original Content Creation (Copywriting, Video Storyboarding, Rich Media, Infographics)
  • Package Design
  • Print (POS & Sales Materials)
  • PR