How well are you embracing innovation? 

Do you see yourself as a tech-holdout?  Are you proud to do things the “tried and true” way? Going with what’s worked in the past is a defensive position.  It may work for a bit, but defense doesn’t win the game. A mindset of resourcefulness and a desire for the competitive-edge is absolutely necessary for success.

Here are some cool ways technology is changing design within the tried-and-true markets:

Sailboats that act more like airplanes; modern foiling technology has increased performance greater than at any point in the 170-year history of the America’s Cup.

Has your Covid-diet increased your waistline so much that you take a deep breath before putting on your shoes?  Now imagine what it must be like for individuals with permanent limited mobility.  Check out what Nike is doing to make sneakers more accessible.

Defense technology has embraced video games for decades.  Now we’re learning that Elon Musk’s design for the Cybertruck may have been influence by the Halo (video game) Warthog truck.

Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.