WORK : LABELMASTER

Labelmaster website

ONLINE SALES ACCELERATE THROUGH DIGITAL ADVERTISING

KEY WORD INDEXING

Analytics & Interpretation

ANALYTICS & INTERPRETATION FOR CAMPAIGN OPTIMIZATION

BASICS

CLIENT

LABELMASTER

PROJECT TITLE

SEM STRATEGY & IMPLEMENTATION

INDUSTRY VERTICAL

DANGEROUS GOODS SHIPPING SOFTWARE, PRODUCTS & SERVICES

ABOUT

Labelmaster keeps businesses ahead of regulations and compliant when shipping hazardous materials by land, air, or sea.
With the most comprehensive assortment of software, products, and services available, they are a global leader in logistics compliance and safety.
Method Engine has worked with Labelmaster for over half a decade on digital strategy, leading their SEM and digital advertising efforts growing online sales year over year. 

SERVICES UTILIZED

  • Digital Marketing Strategy
  • Monitory & Reporting of  SEM, SEO, and direct traffic
  • Analytics & Interpretation
  • Traditional Search Campaigns 
  • Updating & Optimizing Google Shopping Storefront
  • Original Content Creation (Copywriting, Graphics) 

Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.