The Paulson Institute is a non-partisan center headquartered in Chicago. Their work is grounded in the principle that today’s most pressing economic and environmental challenges can be solved only if the United States and China work in complementary ways. Method Engine was engaged to work with the institute to develop an online launch strategy, collaborate with the design team and deploy the site both in the US and China. The site has significantly enhanced the ability of the organization to increase awareness of their mission and goals, and to project a credible and actionable image in order to better connect with key target audiences in the US and China.