WORK : PAULSON INSTITUTE

Paulson Website Development

WORLD-RENOWNED ECONOMICS LEADER BRIDGES GAP DIGITALLY BETWEEN U.S. AND CHINA

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WEBSITE INTERFACE DESIGN & DEVELOPMENT

BASICS

CLIENT

PAULSON INSTITUTE

PROJECT TITLE

WORDPRESS WEBSITE STRATEGY & REDESIGN IN BOTH ENGLISH & CHINESE

INDUSTRY VERTICALPROFESSIONAL SERVICES

ABOUT

The Paulson Institute is a non-partisan center headquartered in Chicago. Their work is grounded in the principle that today’s most pressing economic and environmental challenges can be solved only if the United States and China work in complementary ways. Method Engine was engaged to work with the institute to develop an online launch strategy, collaborate with the design team and deploy the site both in the US and China. The site has significantly enhanced the ability of the organization to increase awareness of their mission and goals, and to project a credible and actionable image in order to better connect with key target audiences in the US and China.

DELIVERABLES

  • Marketing & Audience Research
  • Discover, Goal Setting, & Planning
  • Digital Marketing Analytics & Interpretation
  • Website Strategy & Redesign
  • Website Additions & Monthly Management

Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.