Method Engine conducted interviews with InContext Solutions’ key customers to better understand the organization’s value proposition as seen by InContext customers and prospects. This research was combined with stakeholder interviews and competitive research to develop a plan for a new InContext website that would support the sales process by showcasing relevant aspects of their new technology and highlighting their credibility as researchers. This combined offering differentiated InContext from competitors.

Since the site was launched, InContext has garnered positive feedback from customers and uses the site as a key component in the sales process.