Shifting perspective for growth

Instead of toasting the new year or lamenting 2020, let’s take a moment to shift perspectives and reflect on what went right (instead of what went wrong) during the past 12 months.


Clearly, our decisions are based on something.  But what?  Necessity.  Desire. What motivates us?


Technology is part of the Anthropocene (modern human world), so much so that it’s now part of who we are.  From agriculture to civilization; from forging metal to microchips; from calculations to AI: have we fully domesticated ourselves?


The question isn’t how much data is collected but how is the data used.  In the CMS-world, two battling viewpoints might both be right (and wrong).


Truth may be secondary to perspectives when it comes to living a successful life.



Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.