Micro-Influencers: What are they and what is their value?

influencer marketing, gen z marketing, how to market to gen z and to utilize influencers,

By: Jude Abboud Influencer marketing is an increasingly important tool for brands to connect with their target audiences and drive product sales. From TikTok to YouTube and beyond, influencers hold significant power over consumer behaviors and consumer trends in popular culture.    Influencer marketing traditionally featured celebrity endorsements and mega influencer marketing like Taylor Swift, […]

Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.