Technology Imitating Life or Life Imitating Tech?

In this week’s blog post, we’re focusing on the intersection of technology and human experience.

When you’re designing new technology, experiences or any communications for that matter, it’s crucial to understand the culture of your audience.  Read more here: https://www.wnycstudios.org/podcasts/radiolab/articles/wubi-effect

Shopping in YouTube? Yup. It’s the next step in monetizing digital content for the world’s largest video site. https://www.bloomberg.com/news/articles/2020-10-09/google-tries-to-turn-youtube-into-a-major-shopping-destination

Did the pandemic influence the way we use technology? Yes, but perhaps it wasn’t as much as it seems. https://www.emarketer.com/content/livestreaming-supplements-in-person-interactions-during-quarantine?ecid=NL1001

Or has it?  Are we looking for new ways to share?  Netflix and chill?  How about virtual watching parties and screensharing? Sure, but today’s world is a mobile world, weather we’re stuck in transit or in the living room.   https://www.theverge.com/2020/12/16/22177044/discord-mobile-screen-share-tiktok-among-us

To seem hip to modern culture, TV programs often latch onto modern technology-culture.  https://www.newyorker.com/culture/cultural-comment/emily-in-paris-and-the-rise-of-ambient-tv

Cash or plastic?  Paying with your iPhone?  Microchips embedded in your forearm? Think again.  The future of credit cards may be…wood!  https://www.tomorrow.one/en-de/wooden-card

Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.