To Innovate, Go Deeper

Sailors say a storm doesn’t build character, it reveals it.  And so it seems tough times present both individuals and organizations to show their true colors.  Let’s take a look at some amazing innovations that emerged from companies that leverage change, conflict and challenges, not to pivot, but to embrace their inner-selves.

IKEA’s Tiny Homes

IKEA has long been known for innovation and democracy in design, a philosophy the company has espoused to show that great design shouldn’t be expensive.  And now the company that brings us clever furniture is bringing us clever homes:


Google Earth’s Radio

Yes, yet again, Google continues to bring the world to your screen.  If you’ve ever used Google Earth, you’ve surely been amazed at the ability to circle the globe and tour local neighborhoods in far-off countries.  Now, Google Earth allows you to listen to what on the radio station anywhere in the world:


Warby Parker

Warby Parker, the fashionable eyeglass company, has developed Augmented Reality apps to virtually try on glasses.  Rather than a flat surface with a 2D image of a glasses frame overlayed, their apps leverages 3D face mapping technology built into iPhones (sorry Android users) for an uncanny experience.


Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.