WORK : WINEGARD COMPANY

Winegard Laptop

REPOSITIONING WINEGARD FOR THE NEXT GENERATION

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LOGO MARK EXPLORATION & REFINEMENT

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Identity Logo, Brand System & Standards

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Website User Interface Design & Development

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Signage & Packaging

BASICS

CLIENT

WINEGARD COMPANY

PROJECT TITLE

WEBSITE REDESIGN & IDENTITY REFINEMENT

INDUSTRY VERTICAL

CONSUMER GOODS: CONSUMER ELECTRONICS & HOUSEHOLD APPLIANCES

ABOUT

Winegard is an Iowa-based manufacturer and distributor of mobile communication transmission and reception devices, plans and accessories.
The company was seeking to modernize their brand, logomark and image and align it with a new and broader business expansion strategy. This required a strategic approach to help the organization better articulate their foundational business purpose and crystallize their mission, vision and value for the marketplace.
Our team collaborated with the CEO and EVP of Marketing to define and articulate this information and utilized it to inform the branding, identity design, website information architecture, functionality and overall look and feel of the website.
Through this collaboration with the Winegard executive team, we were able to successfully bring the brand, identity and expanded sales and marketing efforts of the organization to an elevated state that resonates with contemporary and more sophisticated customers. The work provided effectively changed market perception of Winegard to a modernized, diversified, technology-based business in the mobility sector.

SERVICES UTILIZED

  • Digital Marketing Strategy
  • Analytics & Interpretation
  • Website Performance Audit & Assessment
  • Customer Journey Mapping
  • Primary & Secondary Research
  • Business Planning & Brand Leadership
  • UI/UX Design
  • Usability Testing
  • Web & Application Development
  • Platform: WordPress
  • E-Commerce: Big Commerce
  • Strategy & Planning
  • Naming & Trademark
  • Logo Design & Identity Creation/Refinement
  • Original Content Creation (Copywriting, Video, Animation, Rich Media, Photography, Illustration, Infographics) Packaging
  • Search Engine Optimization (SEO)

Daphne Rothlisberger, Fractional CMO

As a Chief Marketing Officer, Daphne is a seasoned leader who has successfully navigated companies through various phases of growth and development for over 20 years. With her deep understanding of strategic planning and team dynamics, she has delivered transformative results that have reshaped organizations’ trajectories and improved their bottom lines. Having worked with top-tier agencies such as Leo Burnett and Arc Worldwide, Daphne has collaborated with several iconic brands, including Coca-Cola, McDonald’s, Intel, American Express, Allstate Insurance, Starbucks, and many more. She is passionate about driving business growth and specializes in overhauling organizations at their core by crafting comprehensive plans that optimize operations and set them up for long-term success. Her collaborative leadership and relentless pursuit of excellence make her impact enduring and profound. Above all, Daphne is dedicated to revolutionizing businesses’ digital marketing landscapes. She champions strategic innovations that amplify team productivity, elevate brand visibility, and integrate robust, strategy-driven methodologies to drive performance.